Amol Goje

Ashoka Fellow
Pune, India
Fellow Since 2003


This profile was prepared when Amol Goje was elected to the Ashoka Fellowship in 2003.
The New Idea
Amol helps rural communities increase their productivity and avoid the high transaction costs associated with accessing essential services. He is using information technology both to promote computer literacy and IT-enabled entrepreneurship and to service delivery in rural India. With stimulation from enhanced computer literacy, training, and design of new services, he has launched an IT-led educational and economic development initiative that will allow rural communities to have the same growth opportunities as their urban neighbors.
Amol's strategy is to develop low-cost technological services that are innovative and easy to use, select people with entrepreneurial potential in rural areas and train them in the technological innovation, and then provide these people with a business plan and technical guidance to set up their own service delivery enterprises. This provides rural people with access to improved computer literacy and training and an exposure to IT services. It also uses their expertise to exploit the latent commercial potential of the rural areas to increase the profitability and viability of existing enterprises with the help of information technology.
The Problem
The Strategy
The Person

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