Allaoui Guenni

Ashoka Fellow
France,
Fellow Since 2008

IDÉE

Constatant la dégradation des quartiers urbains populaires (taux de chômage élevé, comportements négatifs, déficit d’image, sentiment d’abandon) et conscient des risques d’explosion sociale et des coûts induits pour la collectivité, Allaoui Guenni élabore des solutions concrètes pour venir en aide aux habitants de ces quartiers. Il co-fonde “ Emergence Le Havre ” , un lieu unique conjuguant sport, insertion professionnelle et médiation sociale qui permet de désenclaver les habitants et d’ouvrir de nouvelles perspectives, notamment aux jeunes. De nombreux programmes sont créés : “ Au top pour un Job “ (retour à l’emploi) ; “ Vis ta Mine “ (retour à l’emploi réservé aux minima sociaux) ; “ Sport & Citoyenneté “ (prévention des tensions jeunes / Pouvoirs Publics) ; “ Package pour la Liberté “ (détenus libérés).

 

IMPACT

Le 1er centre Emergence est créé au Havre en 2002. Depuis, la structure accueille une centaine de personnes par jour ; 415 personnes ont obtenu un emploi durable et 215 ont suivi une formation, avec un taux de sortie positive de 75 %. Développement d’un programme pour démultiplier les franchises Emergence.

 

QUI EST-IL ?

Issu d’une famille algérienne installée au Havre et ancien coach de boxeurs, il devient éducateur de rue. Ses méthodes auprès des jeunes obtiennent la reconnaissance publique : en 2003, il est salué comme innovateur et reçoit la Médaille d’or de la jeunesse et des sports par Jean-François Lamour alors Ministre des sports. Il est désormais le Président du Centre national Emergence depuis 2012.

Citation

This profile was prepared when Allaoui Guenni was elected to the Ashoka Fellowship in 2008.
The New Idea
Allaoui believes that sport is the ideal tool to break social isolation and reverse negative trends. Since French cities are typically divided between wealthy historical centers and enclaved neighborhoods of low-income and immigrant groups, Allaoui created Emergence’s sports centers in the heart of these neighborhoods; offering state-of-the-art equipment, a broad range of sport classes and social activities, and unique platforms to encourage people to do sports together and to collaborate on the resolution of urban problems. Through effective word-of-mouth and competitive pricing, Allaoui’s Emergence centers attract thousands of people from diverse ethnic and social backgrounds, ages, and neighborhoods, and facilitate mutual help and informal social interactions. Members participate in various social mediation activities that apply sport principles to every day life, thus helping them to identify the causes of conflict and encouraging them to engage various stakeholders in problem solving. This transversal approach has gained broad recognition from social and public services at large, which see Emergence as a one-stop service to identify and understand problems they are often helpless to collectively resolve due to administrative fragmentation. Emergence works locally with schools and education institutions, the police and judicial bodies, former prisoners, fire fighters and health services officers, and social aid and local employment offices. In 2003, the first results of this transversal approach in Le Havre were impressive. Over five years in a district of 12,000, public loitering and vandalism dropped 30 percent and attacks against police and fire trucks by 35 percent. Understanding that no social solution is sustainable without guaranteed sustainable access to employment, Allaoui is using the Emergence platform and sports coaching methods to engage local business leaders and corporate recruiters to provide jobs to those in at-risk neighborhoods. Through targeted marketing to corporations, he facilitates dialogue between business professionals and those interested in employment through sports. Allaoui has developed an effective job coaching program using proven sports methodologies and insertion tools to connect job-seekers with employers, which has provided nearly 400 people in Le Havre with permanent positions and enabled fifty ex-prisoners to successfully reintegrate into the job market and society. His approach has convinced major corporations to work with him, and Allaoui is now leveraging their corporate networks to open new centers across France and Belgium.
The Problem
The Strategy
The Person

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