Ashoka Fellow
Fellow Since 2008
This description of Alexandre Martinez's work was prepared when Alexandre Martinez was elected to the Ashoka Fellowship in 2008.
Alexandre Martinez is instituting financial and legal mechanisms to promote private conservation and effective land management in Brazil. Despite growing interest in using cash incentives to encourage environmental conservation, the government’s related tax schemes have been rendered ineffective by misuse and corruption, and as a result, have failed to stem the growing threats to the country’s privately owned native forests. Beginning in the state of Parana and now expanding to other states throughout the country, Alexandre has developed a series of programs and financial mechanisms to ensure that all parties benefit from land conservation.
The New Idea
The Problem
The Strategy
The Person

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