Alessandro Dinelli

Ashoka Fellow
Brazil,
Fellow Since 2014

Citation

This profile was prepared when Alessandro Dinelli was elected to the Ashoka Fellowship in 2014.
The New Idea
Alessandro is bringing new life to used electronic products while training a new generation of tech savvy professionals. He has created a system so that every time someone buys an electronic product, the profit goes into career development programs for young people and ensures an ecologically and economically sound method of disposal when the product is no longer needed. Through his own family’s business, Alessandro saw that companies and employees that are not technologically relevant are falling behind. Through his experience with founding Committee for Democracy in Information Technology (CDI) in the Amazon, Alessandro perceived a thirst for learning digital skills but was frustrated by the unsustainability of training models that depended on unreliable donations of technology and capital.

When a new law passed in Brazil in 2010 to hold companies responsible for the proper disposal of electronic products, tech donations became scarcer due to the potential donor’s liability for the products’ ultimate destination. Taking advantage of the demands of this legislation, Alessandro designed a tight cycle with outlets for products and people that generates jobs and a positive environmental impact. Alessandro founded Descarte Correto, “Correct Disposal,” (DC) to address these issues of proper waste disposal and to prepare new professionals with appropriate skills for the workforce. DC acquires electronic waste from companies and either disassembles it for discard or recycling, or cleans the waste to send to digital training centers. Then, DC provides training, both in technical skills through the disassembly of electronics at DC and in information technology (IT) skills at digital training centers.

DC’s system works because there is consistent demand from sellers and consumers. Companies and individuals need a way to properly dispose of their electronic waste and they are willing to pay DC to do this; digital training centers, like CDI, need donated technology, and can no longer receive donations directly from organizations disposing of old technology and companies need raw materials to feed into new electronic products. By linking these demands through a process of electronic recycling, Alessandro also satisfies the demands of digital careers by providing training, jobs, and technology. Because Brazil is one of the top producers of electronic waste globally, there is no shortage of need to fuel the cycle. Alessandro intends to expand DC’s operations and job trainings throughout Brazil with a micro franchise model.
The Problem
The Strategy
The Person

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