Ashoka Fellow
Fellow Since 2003
This description of Alejandro Calvillo Unna's work was prepared when Alejandro Calvillo Unna was elected to the Ashoka Fellowship in 2003.
Mobilizing consumers to utilize their purchasing power to influence business practices, Alejandro Calvillo Unna is introducing to Mexico the notion that responsible consumerism can help effect responsible business and governance.
The New Idea
The Problem
The Strategy
The Person

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