ASB Consulting - Accountable Sustainable Business
This profile was prepared when Agata Stafiej-Bartosik was elected to the Ashoka Fellowship in .
The New Idea
Through education and programming, Agata is creatively reshaping media's role in Polish society to increase awareness of a range of pressing social problems, from homelessness to alcoholism to public health concerns, such as HIV/AIDS. Underlying her efforts is the recognition that given the appropriate structure and support, media and advertising can enhance society's social awareness and democratic potential. Agata is reshaping public opinion by educating a fragile civil sphere on the effective use of television, radio, and other popular media. By working to create an alliance among media professionals, marketing executives, and social change workers, she is focusing attention on shared problems. Agata feels strongly that this alliance will enable the media to surface as an important agent for social reform.