Adrian Mukhebi

Ashoka Fellow
Fellow Since 2005


This profile was prepared when Adrian Mukhebi was elected to the Ashoka Fellowship in 2005.
The New Idea
Dr. Mukhebi is reducing the exploitation of small-scale farmers by equipping them with information that allows them to negotiate better prices for their produce. Unlike programs that work for farmers or adjust markets around them, Dr. Mukhebi is empowering poor farmers to be fully informed market participants so that they can remain legitimate forces in the open market without risking exploitation.

Through the establishment of Market Information Points (MIPs) across rural Kenya and the creative use of modern information and communication technologies (ICTs), Dr. Mukhebi collects, processes, and disseminates accurate and timely information on commodity prices, offers to sell and bids to buy, and available markets. A simulated stock exchange at each MIP and the distribution of information through both text message and voice technology gives even illiterate small-scale farmers greater bargaining power when dealing with buyers. At the same time, Dr. Mukhebi’s model channels commodity supply and demand information from farmers into the trading system, allowing a more responsive market that balances the distribution of surplus and scarcity.
The Problem
The Strategy
The Person


Featured in Rippling: How Social Entrepreneurs Spread Innovation Throughout the World, by Bev Schwartz (2012)

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