Kelly, a former Wales and Professional Footballer, is an award-winning Social Entrepreneur and an Ashoka Fellow. She is the youngest woman to obtain an MBA in Football Industries and came up with the idea of her own business, Vi-Ability, a 'for purpose' business that could simultaneously tackle the issues of commercially unsustainable football clubs and youth disengagement from education scaling to 16 European countries, India, and named UK Social Enterprise of the year in 2016. Kelly has successfully exited another start up 'The Good Wash Company' which she co-founded in 2018 to change the mindsets of luxury consumers to ethical purchasing; and been an advisor to Welsh Government on 'Good Business' where she has taken up roles on the Business Wales board and chaired Social Business Wales for several years. Most recently, Kelly directs strategies for Ashoka’s vision of building an Everyone a Changemaker world across multi-stakeholder collaborations.