Ashoka Fellow
United States
Fellow Since 2011

Check out this video for more on Will's work:

This description of Will Byrne's work was prepared when Will Byrne was elected to the Ashoka Fellowship in 2011.
Will Byrne has developed a model, which he calls civic consumption, that allows individuals and institutions to leverage their collective purchasing power to shift markets from the bottom up, creating a new, market-based path to create social and environmental benefits in their own communities.
The New Idea
The Problem
The Strategy
The Person

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