Ashoka Fellow
Fellow Since 2008
This description of Bright Simons's work was prepared when Bright Simons was elected to the Ashoka Fellowship in 2008.
Bright Simons is empowering consumers to protect their health using simple and user-friendly technology to instantly authenticate and the safety of pharmaceuticals at point of purchase. In doing so, he is building a win-win coalition engaging and educating manufacturers, regulatory agencies and consumers.
The New Idea
The Problem
The Strategy
The Person

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