Ashoka Fellow
Fellow Since 2008
This description of Alice Freitas's work was prepared when Alice Freitas was elected to the Ashoka Fellowship in 2008.
Alice Freitas has created a direct sales catalog to help informal artisans overcome the challenges of large-scale distribution. By equipping a team of well-trained sales agents with an intimate understanding of the personal histories and social impact behind the products, Alice enables consumers to exercise informed decision-making, and provides a direct communication channel between producers and consumers.
The New Idea
The Problem
The Strategy
The Person

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