Bernard, how did your journey with Ashoka begin? Was there a particular story?

It started in 2008. A Belgian friend of mine, who was living in the USA at the time, contacted me because Arnaud Mourot, director of Ashoka France at that time, was coming to introduce Ashoka in Belgium. I went to the presentation, and after listening to it, I was very enthusiastic. I had always been interested in social issues and in education, even before I knew the term “social entrepreneurship.” I didn’t know that such a thing existed, but the idea behind it; helping people learn how to fish instead of giving them fish; was very appealing to me. I contacted Ashoka afterwards, and I joined in 2008. I was one of the first members in Belgium. It was a very small organization at the time, and because of that, I had very close contact with the social entrepreneurs. They were extremely inspiring; both personally and through their projects; and that’s why I’m still here today.

What was so appealing to you about social entrepreneurship? What made it special?

I was already supporting financially some organizations, but many of them were not entrepreneurial. I was interested in social issues, but I was also an entrepreneur myself. So, when I discovered Ashoka’s approach; combining social purpose with entrepreneurial thinking; it made sense to me. It was exactly the kind of model I believed in without knowing it had a name. For me, an entrepreneur was someone who started something from nothing. I had done that twice in my life, but never with a social objective. So, discovering that people were doing this with a social objective was something new and very inspiring.

Could you please share examples that have shaped your view of social entrepreneurship!

One of the first examples I remember was a project in a disadvantaged neighbourhood. They were trying to reintegrate people through music by creating an orchestra with children who came from families with very limited means, often living in difficult neighbourhoods. The school was called REMUA. I attended a concert later, and I saw these children; each of whom had received an instrument they didn’t know how to play; performing together after learning for some time. It was beautiful to see how they learned to collaborate, to work together, to build something collectively. Especially in a context where there was a lot of social tension. That project really illustrated what social entrepreneurship can do: create dignity, collaboration, and confidence where it is most needed. 

Another example that stayed with me comes from the Globalizer program. I met a #Fellow from South Africa; Pat Pillai. He grew up in a slum in Cape Town. At some point, he said he was tired of the assumption that solutions to post-slavery and post-colonial challenges must come from outside communities rather than from within. He believed solutions should come from the people themselves. He created Life College, a social enterprise that offers champion mentality, character and leadership education to youth, communities, business and government. Young people aged 6 to 18 attended that school to reinforce their identity, using leadership examples like Nelson Mandela. The school grew enormously, and many students went through it with excellent results. They became more confident, more responsible, more capable of taking their destiny into their own hands. 

Africa Changemaker Schools Kids

Why did these examples resonate with you personally?

Because I truly believe that solutions must come from the people themselves. Organizations like Red Cross do important work, but they don’t solve the root causes. When you create schools or programs that build identity, confidence, and skills, people can find jobs more easily. And when you have a job, you integrate into society, you gain trust in yourself, and you are better equipped to face life, which is not always easy. And this is not only true in South Africa. Even in Belgium, many people lack motivation, trust, or confidence. They ask themselves, “Why should I work? Why should I do anything?” And they end up doing nothing positive with their lives. So, reinforcing identity and building trust; focusing on soft skills; is extremely important. That’s why these examples stayed with me.

What makes Ashoka’s approach different? 

Ashoka empowers people from the community to solve problems themselves. They become changemakers. Other organizations also do good work, such as creating homes and teaching children soft skills. But I prefer to support organizations when I know the people behind them and understand how they work. What makes Ashoka different is that change comes from within the community itself, and the social entrepreneurs I have met are truly changemakers. 

fellowship photo

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