Conscious Consumerism

Country: Spain
Organization: SocialBid

Rodrigo Aguirre de Cárcer has created a channel through which citizen organizations can monetize the value of in-kind donations from businesses and individuals. By leveraging Internet auction platforms such as eBay, he is reaching large numbers of citizens in a continuous and scalable way, offering them public opportunities to contribute to the citizen sector while also getting great deals on...

Country: Turkey
Organization: Bugday

Victor Ananias is raising awareness about the benefits of organic food, one part of his larger effort to encourage environmentally sound agriculture by increasing public awareness, changing consumer tastes, altering marketing and advertising strategies, improving farming practices, and reshaping community and business development in Turkey.

Country: Thailand
Organization: Foundation for Consumers

Saree Aongsomwang, who as a nurse witnessed the lack of consumer protection in Thailand's health care system, is gathering the country's consumers into a broad and powerful network.

Country: Canada
Organization: Band of Chefs

Jean-François is combating hunger and introducing healthy eating by substantially modifying the food consumption chain. He is identifying and empowering the most critical key players, chefs, to become leaders in food redistribution and in educating children and youth in healthy cooking. As a result, and through his innovative logistics system, huge quantities of previously wasted food are now...

Country: United States
Organization: DonorsChoose

Founded in 2000 to serve students in Charles Best’s New York City classroom, DonorsChoose has expanded to serve schools in six states, connecting enterprising teachers and discerning donors in an online marketplace.

Country: United States
Organization: Groundswell

Will Byrne has developed a model, which he calls civic consumption, that allows individuals and institutions to leverage their collective purchasing power to shift markets from the bottom up, creating a new, market-based path to create social and environmental benefits in their own communities.

Country: Mexico
Organization: El Poder del Consumidor

Mobilizing consumers to utilize their purchasing power to influence business practices, Alejandro Calvillo Unna is introducing to Mexico the notion that responsible consumerism can help effect responsible business and governance.

Country: Argentina
Organization: Interrupcion

Traditional social movements and government interventions have often failed to win businesses to the cause of social responsibility. Diego Carvajal builds a network of vibrant institutions to help businesses see the value of positive social reform, and helps individual consumers use everyday economic decisions to maximize their political impact.

Country: France
Organization: La Ruche qui dit Oui

Guilhem Chéron is creating a viable alternative to France’s industrial agricultural production system by using peer-to-peer marketing to fundamentally transform the economics of artisanal, environmentally sustainable food production. By reducing overhead costs and inefficiencies, Guihem is more than doubling the income suppliers receive for their products, first for suppliers in France and...

Country: Czech Republic

Pavel Cincera is building the foundations for environmental awareness and activism in former Soviet countries through independent journalism. By using a nonaligned and recognized issue, such as environmental protection, Pavel has introduced the first independent and objective online portal in the region to raise awareness and activate citizens around the issue of the environment.

Country: Burkina Faso
Organization: Laboratoires Phytofla

Although African plants used in traditional remedies have many beneficial and healing properties, they are often perceived as obscure and excluded from modern healthcare. Dr. Pando Zéphirin Dakuyo is bringing traditional African medicine out of the shadows by applying the same rigorous standards to it that are applied to modern medicines, organizing the industry players into partnerships, and...

Country: France
Organization: Terre de Liens

In response to increasing agricultural industrialization throughout France, Jérôme Deconinck has created the first agricultural land trust to mobilize the French population to preserve their agricultural heritage, and to promote the development of a more unified small-scale organic farming culture. He is demonstrating that another form of rural development—one that preserves landscapes,...

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