Ashoka
What better way to share your passion for changemaking than by looking sharp with your own Changemakers bling? Imagine how you – or someone special in your life – will look with a “I am a Changemaker / Yo soy un Agente de Cambio” necklace or bracelet.
Tr3s: MTV, Música y Más, and the jewelry design company Uno Magnetic have linked up to launch Tr3s Bling, a youth-driven social impact campaign under the guidance of Agentes de Cambio (ADC) — a joint collaboration between MTV and the Inter-American Development Bank’s (IDB) Youth Program.
Tr3s Bling’s product-with-a-purpose initiative will offer expressive jewelry symbolizing the unity of Latino and U.S. cultures; and to honor Hispanic Heritage Month (September 15 to October 15, 2011).
All net profits will be donated to Ashoka’s Youth Venture to support social ventures targeting Latino communities in the United States.
“We wanted jewelry that reflected the entrepreneurial spirit of these young and influential Latinos who are implementing their positive projects in a creative way to unify Latino and U.S. cultures within their communities,” said Mario Cader-Frech, Vice President of Public Affairs for Tr3s: MTV, Música y Más.
“Luis Pons was a natural choice for this project based on his renowned reputation as a Latino-American designer who communicates a positive message and creative vision in a beautiful, functional and simple manner.”
Pons, the Miami-based founder of Uno Magnetic whose work has been featured showcased at the Museum of Modern Art in New York City and Japan, believes that design should “inspire and enhance people’s lives,” by stimulating their senses and encouraging meaningful interaction.
“This is an initiative that’s near and dear to my heart as a Venezuelan who came to the United States nine years ago,” said Pons. “I am amazed to see the incredible success these Latin youths have made in communities all over the country and I am honored to be a part in helping to support their continued success.”
Tr3s Bling is a limited edition, customizable, interactive piece of jewelry with two “U-shaped” magnets and a nickel-plated steel chain wearable as a necklace or a bracelet. When the magnets are connected, the inscriptions on the jewelry offer the motivating messages: “I am a Changemaker” in English and “Yo soy un Agente de Cambio” in Spanish.
Tr3s Bling retails for $19.95 and will be available for purchase at bling.tr3s.com next week.