October 14, 2012


Film focuses on worldwide social entrepreneur movement that’s taking the world by storm

LOS ANGELES - "Who Cares?”  a new documentary by Brazilian filmmaker Mara Mourao will screen at the LA Femme Film Festival on Sunday, October 14 at 2PM.   

The film is about the rapidly growing movement of Social Entrepreneurship, brilliant people with innovative ideas that are creating thousands of social organizations around the world.  Shot in seven different countries: Brazil, Peru, Tanzania, USA, Canada, Germany and Switzerland, the film focuses on people who have taken it upon themselves to improve societies that are lacking. Among them: Bill Drayton, founder of Ashoka and Muhammad Yunus, Nobel Peace Prize winner. Perhaps the biggest contribution from the people profiled in the film is the belief that it is possible to eliminate the major problems of humanity.

The movie has secured distribution from Imovision in Brazil and is currently seeking international distribution. It has become a movement in the social networks there.  More than 10,0000 people are talking about “Who Cares?” on Facebook.  The film also screened at the 13th Social Enterprise Conference at Harvard earlier this year.   The LA Femme Film festival marks the debut of “Who Cares?” on the film festival circuit.

According the filmmaker Mourao, “Our goal was to disseminate content about this new way of living life, about what we can learn from this amazing group of people who can look at the world’s biggest problems as opportunities and not impossible obstacles. We truly believe that their work can be very inspiring, especially for the youth.  So we have built a strategy to reach people all over the world.”

Mara Mourao is a prolific director of commercials, documentaries and feature films in Brazil.  Her production company, Mamo Filmes, produces high quality content for the international marketplace.  The company’s repertoire has won numerous awards and has been seen on prominent television channels such as the Discovery Channel, Fox and Globo.  Mourao has written, produced, and directed 3 feature films, among them “Overwhelming Women” released by Fox in 2002.

“Who Cares?” was written and directed by Mara Mourao, and produced by Tatiana Battaglia.  The film will screen on Sunday, October 14 at 2 pm at the Renberg Theater at 1125 N. McCadden Place in Hollywood.

For tickets, please go to festival website:

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Contact: Deborah Gilels, LA Media Consultants, 818-758-6509