Topic : Conscious consumerism
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In response to the increasing industrialization of dairy farming in France, Fabrice is developing an entrepreneurial-driven small-scale farming alternative that reinvents the role of farmers keeps them in the agricultural and economic landscape. Through new modes of production and distribution that respect the environment and offer healthy milk, he positions dairy producers as wellness partners and reconnects them with consumers.
Guilhem Chéron is creating a viable alternative to France’s industrial agricultural production system by using peer-to-peer marketing to fundamentally transform the economics of artisanal, environmentally sustainable food production. By reducing overhead costs and inefficiencies, Guihem is more than doubling the income suppliers receive for their products, first for suppliers in France and ultimately, across Western Europe.
In response to increasing agricultural industrialization throughout France, Jérôme Deconinck has created the first agricultural land trust to mobilize the French population to preserve their agricultural heritage, and to promote the development of a more unified small-scale organic farming culture. He is demonstrating that another form of rural development—one that preserves landscapes, ensures custody of the environment, and maintains economic and social activities—is possible.
The global food supply chain is broken. Low-cost food is subsidized through a process of externalizing costs that serves only the largest multinational organizations and creates negative environmental and social impacts. Small producers around the world are seeing their way of living jeopardized. Consumers find it harder and harder to know about the source and nutrition of the foods they buy.
Nelsa Nespolo is creating a “fair chain” model that brings workers in the supply chain into ownership and management responsibilities—giving them greater control over their livelihoods.
As scientist from the isolated coastal rainforest region of Colombia, Mabel stimulates sustainable economic development in biodiverse areas by connecting ancestral knowledge, science, and entrepreneurship to create a “bioeconomy.”
Adriana is fostering a sustainable fashion movement by establishing global mechanisms to enable rural Andean producers full and consistent access to global markets, while also shifting mindsets in the fashion industry.
María is transforming the apparel industry in Europe by creating an open and scalable strategy implemented across the whole value chain that promotes a sustainable and affordable textile production and consumption.
Daniel has created an IT architecture that is enabling grassroots entrepreneurs to connect and collaborate to improve social matters across the Italian state and Europe. By creating this network of agents of change (changemakers), he is empowering them to shift the way in which the news is reported. Being asset driven and solution oriented compared to the negative focus driven by mainstream media.
Luiz Geraldo de Oliveira Moura is offering Brazil's small farmers an alternative way of growing and selling produce that guarantees their livelihood while protecting the environment. By helping them convert to organic farming and linking them directly with consumers, he is transforming an important agricultural sector and offering all consumers, even the poor, a healthy, low-cost food alternative.