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    Marta Porto is driving lasting behavior change around key social issues that are poorly understood in Brazil. She has developed a new paradigm for communication whereby she tailors social messages through dozens of media tools in order to communicate with thousands of micro-audiences. By effectively targeting these communities, speaking to them in a language they understand and leading them through their behavioral changes, Marta is impacting the lives of thousands of people throughout Brazil.

    Zoica Bakirtzief has conceived a way for people with disabilities to enter into the job market. Rather than focusing on the few opportunities that exist in the formal sector for people who are disabled, diseased, and undereducated, she is training them to start and run their own businesses.

    Marta is setting up an information system for the physically, mentally and sensorially disabled. The system will collect, produce, and disseminate important information for this currently neglected sector of the population, and with this service, Marta expects to influence public policy, thus improving the quality of life and citizenship of disabled populations.

    Dissatisfied with the poor performance of Brazil in the field of information technologies and software development and convinced that the country had enormous creative potential, Silvio Meira created the Recife Centre for Advanced Studies and Systems (CESAR) in 1996. A unique, public-private non-profit institute which has become an extraordinary catalyst to innovation in software development, academic excellence, and private sector investment in the region.

    Based on his experience as a penitentiary system inmate, Ronaldo Monteiro is transforming how society views convicts. By constructing support networks and promoting entrepreneurialism, he is proving that ex-prisoners can be productive members of society and can break the cycle of repeat-offending.

    Tourism is a double-edged sword. On the one hand it brings people and business to economically starved regions, creating jobs and wealth. On the other, much of that wealth is concentrated in the hands of business owners and comes at the expense of severe environmental and cultural degradation.

    Christian is incentivizing the first global community of leading editors-in-chief to focus on solutions in the media, versus the traditional focus on failures and problems. By facilitating large scale content sharing, he is giving agency to major media players to systematically increase the frequency with which the masses are in contact with solutions-based stories, which in turn inspires and generates citizen changemakers.

    Joao Winther intends to give the fishermen living along Brazil's vast coast preventive legal protection so they can defend their continued use of the oceanfront.

    In Brazil, the power of the media to celebrate the diversity of its population, particularly citizens of African descent, has rarely been harnessed. Paulo Rogerio Nunes is training black and white media professionals to foster interracial understanding in mass and alternative media.

    Rodrigo Brito created the Entrepreneurs Alliance to develop, together with small businesses, infrastructure and quality services to increase income and profit in low-income communities that are normally excluded from the market. The Alliance facilitates a support network with businessmen, students, free-lancers, corporations, and the government, to assure the sustainability of small business entrepreneurs in low- income communities.