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    A leader in a growing community of communications specialists in Brazil, Gustavo Gindre Monteiro Soares has assembled a group of socially aware communications professionals to devise new ways of using communications to reach and serve average citizens. Employing a "living laboratory" methodology, the group is seeking more effective ways of heightening public awareness of and concern for pressing community needs.

    Tiberio Alloggio is turning community-based ecotourism–an ideal medium for the preservation of indigenous culture and the conservation natural resources–into an effective economic solution for the river populations of the Amazon region.

    Through the “Banco Palmas” (a People’s Bank), Joaquim is pioneering a community-based economic system by identifying and developing the assets of his community.

    Thaise has developed an agrotourism model that brings new sources of income to rural families, prompts rural development, preserves local culture and community, and benefits tourists.

    Reinaldo fosters the development of citizens as collaborators, entrepreneurs and knowledge producers. Through a methodology that creates new opportunities for cooperative learning, he is helping youth in Salvador and Sao Paulo create their own socially responsible enterprises, products and services through digital media.

    Brazil's more than 200 indigenous peoples are largely voiceless and suffer from the country's worst living conditions. They are often perceived by mainstream society as unusual, primitive, or violent. Vincent Carelli battles such prejudice and discrimination with Video in the Villages, a program that empowers indigenous peoples and changes mainstream societal perceptions.

    Rosana Grinberg has been developing an effective way to contact, inform, and empower excluded people in Recife, making them aware of their rights and explaining current government programs and services for consumer defense and promotion of civil rights.

    Marilena Lazzarini, who helped create Sao Paulo's first government consumer agency, is now working to build a model private consumer defense group. Success in South America's biggest business center, enormously important in itself, will also encourage others across the continent to follow.

    Wagner Gomes has created a development initiative that unites students from rural backgrounds with impoverished farmers in the Northeast of Brazil to collaborate with one another and increase their productivity.

    Valdecir Pedreira do Nascimento is giving young domestic workers in Brazil the confidence and skills to stand up for their rights. Her comprehensive program integrates education, media, and the law in an effort to professionalize domestic work and open up opportunities for Brazilian youth.