Topic : Imprenditoria Sociale
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Patricia Bustamante's environmental education program for rural Brazil brings the elderly and children together to catalogue plants, rediscover their traditional uses and create community-based nurseries and seed banks.
Renê Patriota is a physician who empowers consumers to demand and receive better health care from both the public health system and private health insurance and health plans. Her association resolves immediate problems that threaten patients' access to urgently needed medical attention and seeks long-term solutions to guarantee patients' access to quality health services. Renê's work enables individuals to become active citizens as they exercise their right to quality health care.
Herivelto "Del" Silva Teixeira is working to prevent crime and violence among youth through a set of actions designed to teach young people on the street and in poor communities their rights in addition to their responsibilities.
Luiz Geraldo de Oliveira Moura is offering Brazil's small farmers an alternative way of growing and selling produce that guarantees their livelihood while protecting the environment. By helping them convert to organic farming and linking them directly with consumers, he is transforming an important agricultural sector and offering all consumers, even the poor, a healthy, low-cost food alternative.
Paulo Lima founded a low-cost, effective print publication to spark the participation of children and teenagers in civic life and decision-making. He also helps adult readers understand and respect the perspectives of young people on issues of critical importance to the community.
Working in Nazaré Paulista, a relatively impoverished conservation area that borders on the Atlantic Forest and is a major source of water for the city of São Paulo, Suzana Padua has developed a new model for community engagement in environmental protection.
Frederico Fullgraf is an environmental filmmaker and writer from Rio de Janeiro. He is using his skills to educate people and promote popular participation regarding environmental issues, and especially about nuclear energy.
Terri Valle de Aquino grew up in Acre, the very poor and thinly populated state on the southwestern edge of Brazil's Amazon basin. He returned to work with the indigenous peoples there and is now setting out to help them and their traditional enemies, the rubber tappers, learn to collaborate and work together economically and politically. This collaboration is as important to the rainforest as it is to both peoples.
Marta Porto is driving lasting behavior change around key social issues that are poorly understood in Brazil. She has developed a new paradigm for communication whereby she tailors social messages through dozens of media tools in order to communicate with thousands of micro-audiences. By effectively targeting these communities, speaking to them in a language they understand and leading them through their behavioral changes, Marta is impacting the lives of thousands of people throughout Brazil.
Rubens is building powerful networks and coalitions of civil society organizations addressing major issues of environmental protection and sustainable development in Brazil. His work is helping those organizations gain greater voice in national and international deliberations and enabling them to play more productive roles in translating international environmental accords and environment-friendly national policies into effective action at the regional and local levels.