Topic : Imprenditoria Sociale
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Ever heard of “empathy marketing”? It’s the latest business buzzword.
By designing and producing the first modular designed, and thus longer lasting, smartphone, building a conflict free and fair supply and production chain, Bas van Abel with his company Fairphone is creating a movement of ethical consumption while shifting the smartphone industry -one of the most complex supply chains- towards ethical production and complete transparency, fueling change instead of conflict.