'Tough Guy' Farmers Stand Up To Italian Mafia — And Win

Farmer Daniele Pacicca
Source: Farmer Daniele Pacicca

Calabria is Italy's poorest region. With local unemployment at 23 percent, many Calabrians face a choice: do business with the mafia or don't work at all. GOEL Bio, gives locals a third option. It did more than try to fix a broken and corrupt economy. Instead, it created an entirely new, alternative economy.