Fellow Ashoka
Brazil
Fellow dal 2008
Instituto Floresta Viva
Questa descrizione di Rui Barbosa da Rocha e del suo lavoro è stata preparata quando Rui Barbosa da Rocha è stato eletto Ashoka Fellow nel 2008.
Introduzione
Tourism is a double-edged sword. On the one hand it brings people and business to economically starved regions, creating jobs and wealth. On the other, much of that wealth is concentrated in the hands of business owners and comes at the expense of severe environmental and cultural degradation. Rui Barbosa da Rocha has designed a new model of ecotourism in the south of Bahia that uses tourism as an integration platform for groups that have historically had opposing interests to act together in the interest of social environmental development.
La nuova idea
Il problema
La strategia
La persona

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