Fellow Ashoka
Brazil
Fellow dal 2010
Questa descrizione di Marta Porto e del suo lavoro è stata preparata quando Marta Porto è stato eletto Ashoka Fellow nel 2010.
Introduzione
Marta Porto is driving lasting behavior change around key social issues that are poorly understood in Brazil. She has developed a new paradigm for communication whereby she tailors social messages through dozens of media tools in order to communicate with thousands of micro-audiences. By effectively targeting these communities, speaking to them in a language they understand and leading them through their behavioral changes, Marta is impacting the lives of thousands of people throughout Brazil.
La nuova idea
Il problema
La strategia
La persona

Altre info per te