Fellow Ashoka
Fellow dal 2010
Questa descrizione di Marta Porto e del suo lavoro è stata preparata quando Marta Porto è stato eletto Ashoka Fellow nel 2010.
Marta Porto is driving lasting behavior change around key social issues that are poorly understood in Brazil. She has developed a new paradigm for communication whereby she tailors social messages through dozens of media tools in order to communicate with thousands of micro-audiences. By effectively targeting these communities, speaking to them in a language they understand and leading them through their behavioral changes, Marta is impacting the lives of thousands of people throughout Brazil.
La nuova idea
Il problema
La strategia
La persona

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