We are thrilled to introduce ourselves as “WE,” which is both our movement and the new name of our organization. WE highlights the inclusivity at the heart of our philosophy, and encapsulates our mission to empower all people to lead change both at home and around the world. Our goal is to welcome millions more to join the WE movement and make a massive positive impact, together.
Our charitable division, WE Charity, operates internationally based on principles of holistic and sustainable development, supporting communities to break the cycle of poverty. We do this through WE Villages, which focuses on five Pillars of Impact: Food, Water, Health, Education and Opportunity. We partner with communities across eight countries in Africa, Asia, and Latin America.
Domestically, WE Charity offers service learning curriculum and experiences to students through our WE Schools programming. Our mission is to empower young people by equipping them with the tools and resources they need to change the world.
Through our social enterprise ME to WE, we create socially conscious products and experiences for individuals, and for student, family, and corporate groups. ME to WE donates half of its profits to WE Charity and reinvests the other half into the social enterprise to help it grow.
We are aligned with Ashoka in our belief that everyone can be a changemaker, and that together, we are powerful beyond measure. We understand that WE is a global community, and that the individual actions we take will create a tidal wave of impact. Above all, we believe in raising a generation that will lead with compassion and conviction. Together, WE can change the world.We are thrilled to introduce ourselves as “WE,” which is both our movement and the new name of our organization. WE highlights the inclusivity at the heart of our philosophy, and encapsulates our mission to empower all people to lead change both at home and around the world. Our goal is to welcome millions more to join the WE movement and make a massive positive impact, together.
Marc understands that the standard curriculum does not connect current events to the social realities that young people see in front of them and to which they respond, or might respond, every day. Furthermore, there are few systemic ways for mature social entrepreneurs to encourage and mentor young people and model to them careers as changemakers. In the absence of experiences that connect students to their world and show them avenues for meaningful, useful contribution, young people do not form early experiences of volunteering that will compel them along a path of creative social action.
Marc sees that grafting an effective volunteering component onto the existing curriculum in high schools offers a way to reach a broad base of high school students. His program, Volunteer Now, works with the Toronto School Boards’ 40-hour mandatory voluntary service, which is part of the Ontario Civics course outline. Volunteer Now identifies and teaches five “volunteer ambassadors” in each participating high school. This core group guides the in-school movement, developing in their peers the attraction to social action, to seeing themselves as changemakers though their volunteering experiences.
Marc believes that working with school boards directly ensures that volunteerism and global civics become embedded in classroom exercises. Since he conducts teacher training sessions and provides accessible literature to follow on his one-on-one tutorials, all students are introduced to volunteerism and civic engagement in a guided, meaningful way. With his brother Craig, Marc has written youth-friendly, step-by-step curricular aids, including Take Action! and Take More Action, to guide the implementation of effective civic engagement experiences in high schools. He developed these tools with attention to the requirements and schedules of the standard curriculum in Canada and the United States, so that they augment, rather than disrupt, the lesson plan.
Marc believes that the financial sustainability of the effort will ensure its adoption and continuance. The fee-for-service component of the program is directed at school boards. So far, it has been implemented in Toronto, the fourth-largest school board in North America and the most multicultural in the world and has pilot programs running in eight other school boards across the country.
With his brother Craig, Marc created Free the Children, an organization that supports and helps children to help children around the world. With Leaders Today, Marc’s global organization that trains young people to become socially involved, he has run leadership training programs in schools, community centers, and places of worship, and leads workshops on educational topics such as how to deliver impactful presentations, how to fundraise, and how to inspire others to become socially involved. Marc channels all of this experience into Volunteer Now, which recognizes and builds on the potential of young people to envision an improved world, and to take individual and collective action to achieve it.
Marc was selected as Canada’s “Top 40 leaders under the age of 40” by the Globe and Mail and the Caldwell Partners. With his brother Craig, Marc wrote Take Action! and Take More Action, used by students across North America, and Me to We, a compilation to which Oprah Winfrey, Dr. Jane Goodall, Richard Gere, and Archbishop Desmond Tutu contributed.