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The Rush to Serve BoP Market

If you were to argue that serving those who earned less than $2 a day would be profitable a few decades ago, it's most likely that you would be labeled as a radical idealist like C.K. Prahalad. But today we have begun to witness the rush of leading consumer corporations like Nestle and P&G to serve the BoP (Bottom of the Pyramid) market. The latest spotlight on Danone shows BoP market is getting a lot more attractive and competition for market shares intensifies.