Topic : Soins de santé
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Marta Porto is driving lasting behavior change around key social issues that are poorly understood in Brazil. She has developed a new paradigm for communication whereby she tailors social messages through dozens of media tools in order to communicate with thousands of micro-audiences. By effectively targeting these communities, speaking to them in a language they understand and leading them through their behavioral changes, Marta is impacting the lives of thousands of people throughout Brazil.
Marta is setting up an information system for the physically, mentally and sensorially disabled. The system will collect, produce, and disseminate important information for this currently neglected sector of the population, and with this service, Marta expects to influence public policy, thus improving the quality of life and citizenship of disabled populations.
In Brazil, the power of the media to celebrate the diversity of its population, particularly citizens of African descent, has rarely been harnessed. Paulo Rogerio Nunes is training black and white media professionals to foster interracial understanding in mass and alternative media.
Brazil's more than 200 indigenous peoples are largely voiceless and suffer from the country's worst living conditions. They are often perceived by mainstream society as unusual, primitive, or violent. Vincent Carelli battles such prejudice and discrimination with Video in the Villages, a program that empowers indigenous peoples and changes mainstream societal perceptions.
Valdecir Pedreira do Nascimento is giving young domestic workers in Brazil the confidence and skills to stand up for their rights. Her comprehensive program integrates education, media, and the law in an effort to professionalize domestic work and open up opportunities for Brazilian youth.
Abdülhalim is building a coalition to expose and prevent unfavorable health & safety conditions, occupational diseases and child labor in the Turkish textile sector by aligning interests of key stakeholders to cooperate in entrepreneurial advocacy efforts and by developing win-win solutions that make it possible to strike a balance between livelihoods and workers’ health and safety.