Topic : Soins de santé
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Marta Porto is driving lasting behavior change around key social issues that are poorly understood in Brazil. She has developed a new paradigm for communication whereby she tailors social messages through dozens of media tools in order to communicate with thousands of micro-audiences. By effectively targeting these communities, speaking to them in a language they understand and leading them through their behavioral changes, Marta is impacting the lives of thousands of people throughout Brazil.
Zoica Bakirtzief has conceived a way for people with disabilities to enter into the job market. Rather than focusing on the few opportunities that exist in the formal sector for people who are disabled, diseased, and undereducated, she is training them to start and run their own businesses.
Marta is setting up an information system for the physically, mentally and sensorially disabled. The system will collect, produce, and disseminate important information for this currently neglected sector of the population, and with this service, Marta expects to influence public policy, thus improving the quality of life and citizenship of disabled populations.
Based on his experience as a penitentiary system inmate, Ronaldo Monteiro is transforming how society views convicts. By constructing support networks and promoting entrepreneurialism, he is proving that ex-prisoners can be productive members of society and can break the cycle of repeat-offending.
In Brazil, the power of the media to celebrate the diversity of its population, particularly citizens of African descent, has rarely been harnessed. Paulo Rogerio Nunes is training black and white media professionals to foster interracial understanding in mass and alternative media.
Tiberio Alloggio is turning community-based ecotourism–an ideal medium for the preservation of indigenous culture and the conservation natural resources–into an effective economic solution for the river populations of the Amazon region.
Thaise has developed an agrotourism model that brings new sources of income to rural families, prompts rural development, preserves local culture and community, and benefits tourists.
Brazil's more than 200 indigenous peoples are largely voiceless and suffer from the country's worst living conditions. They are often perceived by mainstream society as unusual, primitive, or violent. Vincent Carelli battles such prejudice and discrimination with Video in the Villages, a program that empowers indigenous peoples and changes mainstream societal perceptions.
Valdecir Pedreira do Nascimento is giving young domestic workers in Brazil the confidence and skills to stand up for their rights. Her comprehensive program integrates education, media, and the law in an effort to professionalize domestic work and open up opportunities for Brazilian youth.
Maria Teresa Romeiro Leal, who works with seamstresses in a Brazilian slum, reveals two realities about business and poverty: first, workshops owned by poor women can compete in the world of haute couture; and second, making quality goods is the best way for poor women to find business partners, open markets, and earn a living.