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    Ashoka Business cases social & business Co-Creation

    Actualité

    This series of 5 business cases entails finalists and winners of the 2014 Social & Bus

    When Women Social Entrepreneurs Collaborate: Big Problems Get Solved

    Actualité

    This is a tale of the power of collaboration – of what happens when two smart, passionate and committed women who are trying to change the world around health access get real and unguarded about their business challenges and build together in the spirit of sisterhood.

    Marta Porto is driving lasting behavior change around key social issues that are poorly understood in Brazil. She has developed a new paradigm for communication whereby she tailors social messages through dozens of media tools in order to communicate with thousands of micro-audiences. By effectively targeting these communities, speaking to them in a language they understand and leading them through their behavioral changes, Marta is impacting the lives of thousands of people throughout Brazil.

    Zoica Bakirtzief has conceived a way for people with disabilities to enter into the job market. Rather than focusing on the few opportunities that exist in the formal sector for people who are disabled, diseased, and undereducated, she is training them to start and run their own businesses.

    Marta is setting up an information system for the physically, mentally and sensorially disabled. The system will collect, produce, and disseminate important information for this currently neglected sector of the population, and with this service, Marta expects to influence public policy, thus improving the quality of life and citizenship of disabled populations.

    Based on his experience as a penitentiary system inmate, Ronaldo Monteiro is transforming how society views convicts. By constructing support networks and promoting entrepreneurialism, he is proving that ex-prisoners can be productive members of society and can break the cycle of repeat-offending.

    In Brazil, the power of the media to celebrate the diversity of its population, particularly citizens of African descent, has rarely been harnessed. Paulo Rogerio Nunes is training black and white media professionals to foster interracial understanding in mass and alternative media.

    Tiberio Alloggio is turning community-based ecotourism–an ideal medium for the preservation of indigenous culture and the conservation natural resources–into an effective economic solution for the river populations of the Amazon region.

    Thaise has developed an agrotourism model that brings new sources of income to rural families, prompts rural development, preserves local culture and community, and benefits tourists.