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    Tourism is a double-edged sword. On the one hand it brings people and business to economically starved regions, creating jobs and wealth. On the other, much of that wealth is concentrated in the hands of business owners and comes at the expense of severe environmental and cultural degradation.

    Christian is incentivizing the first global community of leading editors-in-chief to focus on solutions in the media, versus the traditional focus on failures and problems. By facilitating large scale content sharing, he is giving agency to major media players to systematically increase the frequency with which the masses are in contact with solutions-based stories, which in turn inspires and generates citizen changemakers.

    Joao Winther intends to give the fishermen living along Brazil's vast coast preventive legal protection so they can defend their continued use of the oceanfront.

    In Brazil, the power of the media to celebrate the diversity of its population, particularly citizens of African descent, has rarely been harnessed. Paulo Rogerio Nunes is training black and white media professionals to foster interracial understanding in mass and alternative media.

    Rodrigo Brito created the Entrepreneurs Alliance to develop, together with small businesses, infrastructure and quality services to increase income and profit in low-income communities that are normally excluded from the market. The Alliance facilitates a support network with businessmen, students, free-lancers, corporations, and the government, to assure the sustainability of small business entrepreneurs in low- income communities.

    A leader in a growing community of communications specialists in Brazil, Gustavo Gindre Monteiro Soares has assembled a group of socially aware communications professionals to devise new ways of using communications to reach and serve average citizens. Employing a "living laboratory" methodology, the group is seeking more effective ways of heightening public awareness of and concern for pressing community needs.

    Tiberio Alloggio is turning community-based ecotourism–an ideal medium for the preservation of indigenous culture and the conservation natural resources–into an effective economic solution for the river populations of the Amazon region.

    Through the “Banco Palmas” (a People’s Bank), Joaquim is pioneering a community-based economic system by identifying and developing the assets of his community.

    Thaise has developed an agrotourism model that brings new sources of income to rural families, prompts rural development, preserves local culture and community, and benefits tourists.

    Reinaldo fosters the development of citizens as collaborators, entrepreneurs and knowledge producers. Through a methodology that creates new opportunities for cooperative learning, he is helping youth in Salvador and Sao Paulo create their own socially responsible enterprises, products and services through digital media.