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    Saving Lives by Battling Counterfeit Products

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    Congratulations to Ashoka Fellow Bright Simons, founder of MPedigree Goldkeys, and Selorm Branttie, MPedigree's global strategy manager, for winning the 2019 Skoll Award for Social Entrepreneurship! mPedigree fights drug and agricultural seed counterfeiting with a product identification marker that consumers use to determine authenticity immediately with a mobile phone.

    Dissatisfied with the poor performance of Brazil in the field of information technologies and software development and convinced that the country had enormous creative potential, Silvio Meira created the Recife Centre for Advanced Studies and Systems (CESAR) in 1996. A unique, public-private non-profit institute which has become an extraordinary catalyst to innovation in software development, academic excellence, and private sector investment in the region.

    Mário Gurjão is using his business background to help citizen organizations harness their productive potentials and solve their financial problems. Using the Internet, Mário is not only training organizations to market and distribute their products; he is also increasing consumers' investment in and understanding of social change projects.

    Rodrigo Baggio spearheads a rapidly growing movement to equip young people in low-income communities with computer skills and thus to expand their job opportunities and their access to modern society.