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On 26th November (2012) the official launch of the innovative Roots of Empathy programme took place at a reception in the House of Lords in London.
Ever heard of “empathy marketing”? It’s the latest business buzzword.
This video is created by RSA Animate. Bestselling author, political adviser and social and ethical prophet Jeremy Rifkin investigates the evolution of empathy and the profound ways that it has shaped our development and our society. Taken from a lecture given by Jeremy Rifkin as part of the RSA's free public events programme.