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Wilson Passeto is empowering ordinary citizens to take steps to combat urban water scarcity, by providing them with a series of incentives and technical innovations to reduce their water consumption. He offers training and support to a growing cohort of “water agents,” who then help to change the habits and behavior of their friends and colleagues, fostering a major culture shift across Brazil.
Silvia is working to balance social development and community-building with environmental conservation, focusing on sustainability over the long term. Working from this vision, she is the first Brazilian to address biological imbalances caused by foreign plant species. Unlike the United States and Australia, which carefully control nonnative vegetation, Brazil has neither public policies nor legal limitations on the growth of species that degrade the quality of soil and crops.
Tourism is a double-edged sword. On the one hand it brings people and business to economically starved regions, creating jobs and wealth. On the other, much of that wealth is concentrated in the hands of business owners and comes at the expense of severe environmental and cultural degradation.
Jose Antonio Bacchin, an environmentalist and specialist in community based economic development, is developing income generation projects for rural communities situated in state park forests. The program reconciles local community needs with protection of the environment. He calls his program Caminhancas (Pathways).
Guilherme Souza has reinvigorated the Brazilian people's relationship with their environment, introducing profitable methods to protect river-based biodiversity and increasing local income through ecotourism and sport fishing.
Tiberio Alloggio is turning community-based ecotourism–an ideal medium for the preservation of indigenous culture and the conservation natural resources–into an effective economic solution for the river populations of the Amazon region.
Luiz Tadeo Damaschi's goal is to make one of the world's largest cities a greener place. A resident of Sao Paulo, Luiz Tadeo plans to raise and plant various types of fruit trees throughout the city to put back a bit of the nature that has been overwhelmed by concrete.
Mary Allegretti has made it her life's work to conitnue the efforts of the late Chico Mendes to fight fo the rights of rubber tappers against those who would destroy the rainforest that serves as their source of income.
Sebastiao has developed a model for creating sustainable farming practices and increasing quality of life in rural sertão by combining local knowledge with modern agriculture technology. This new development model is spread through Brazil’s northeastern region and can be applied anywhere in the world.