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Terri Valle de Aquino grew up in Acre, the very poor and thinly populated state on the southwestern edge of Brazil's Amazon basin. He returned to work with the indigenous peoples there and is now setting out to help them and their traditional enemies, the rubber tappers, learn to collaborate and work together economically and politically. This collaboration is as important to the rainforest as it is to both peoples.
Tourism is a double-edged sword. On the one hand it brings people and business to economically starved regions, creating jobs and wealth. On the other, much of that wealth is concentrated in the hands of business owners and comes at the expense of severe environmental and cultural degradation.
In 2018, Ashoka led one of the largest and most diverse studies of system changing social entrepreneurs ever conducted.