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Wilson Passeto is empowering ordinary citizens to take steps to combat urban water scarcity, by providing them with a series of incentives and technical innovations to reduce their water consumption. He offers training and support to a growing cohort of “water agents,” who then help to change the habits and behavior of their friends and colleagues, fostering a major culture shift across Brazil.
Sebastiao has developed a model for creating sustainable farming practices and increasing quality of life in rural sertão by combining local knowledge with modern agriculture technology. This new development model is spread through Brazil’s northeastern region and can be applied anywhere in the world.