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Pierre Rabhi has used principles of agroecology to improve yields and living conditions across the French and West-African agricultural sectors. Through innovative training methods, he has helped over 150,000 farmers diagnose the best way to adapt and apply ecological practices to their land and cultures, effectively uniting thousands of citizens in a movement to restore and protect environmental and social ecosystems.
Tristan Lecomte is enabling companies and consumers to contribute to large-scale carbon reduction and is developing the market for carbon neutral products. Understanding that associated costs for traditional industries and the complexity of carbon markets hinder the goals of the Kyoto Protocol, Tristan has created a unique cycle integrating fair trade with the assessment, reduction, and offsetting of carbon emissions.