Ashoka Fellow
Brazil
Fellow depuis 2010
Cette description du travail de Marta Porto a été rédigée lors de sa sélection comme Fellow Ashoka en 2010.
Introduction
Marta Porto is driving lasting behavior change around key social issues that are poorly understood in Brazil. She has developed a new paradigm for communication whereby she tailors social messages through dozens of media tools in order to communicate with thousands of micro-audiences. By effectively targeting these communities, speaking to them in a language they understand and leading them through their behavioral changes, Marta is impacting the lives of thousands of people throughout Brazil.
L'idée nouvelle
Le problème
La stratégie
La personne

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