Marc Chebsun-Sonnino est un alumni du réseau Ashoka. Pour plus d’information sur ce statut, veuillez nous contacter à email@example.com.
LA DIVERSITÉ COMME RICHESSE POUR L'ENSEMBLE DE LA SOCIÉTÉ
Pour lutter contre les discriminations et pour promouvoir la diversité, Marc utilise les médias comme agent principal du changement social. Il a lancé Respect Magazine pour permettre à la France de reconnaitre son métissage comme une chance et une force en transformant la culture ambiante, qui essaye de gommer les différences, pour au contraire les valoriser.
Respect Mag est un magazine urbain, social et métissé, qui diffuse la promotion de la diversité sur toute la France. Son contenu est disponible par abonnement, avec un tirage de 40 000 exemplaires, et le site internet délivre un contenu pointu, quotidiennement actualisé. Respect Mag est reconnu par l’Onu et l’Unesco comme média leader sur la diversité.
QUI EST-IL ?
Français d’origine italo-égyptienne, Marc ressent très jeune un rejet social et la volonté politique d’ignorer les différences d’origines plutôt que de favoriser leur intégration. Journaliste autodidacte, il publie Dipipol, ouvrage contre le racisme, avant de lancer Respect Mag. Respect Mag a rejoint le groupe SOS.
In creating this magazine, Marc sought to ensure that it remained faithful to its identity and relevant, and most importantly, that it maintained a strong relationship with its loyal readership. As such, he constantly strives for innovative approaches to keep readers interested and to stay ahead of trends. The future of the brand however, lies in encouraging the growth of its special relationship with the constituencies that Marc and his teams have successfully attracted to the Respect concept, including large companies, associations, and institutions, such as schools, courts, and the police.
Marc’s core values of honesty, transparency, and political independence, have earned the brand much recognition and support, and after two years, he expanded his work by launching the Dynamique Diversité Association which seeks to further train people in the Respect approach.
In France, there is a tendency to classify issues within a very simple dichotomy of racist or anti-racist topics. This framework, however, creates a stark division among people, categorizing them as either those who can be assimilated or those who cannot. The consequences of such a national view towards diversity are detrimental for French society on the whole, fostering discrimination, segregation, and subordination. The 2005 riots best illustrated how disgruntled young people have become as a result of this destructive approach to diversity.
While activists have rallied for this cause, they are not well-known among the general public, and their expertise is too narrow to lead a broad, inclusive movement. Politicians and associations have worked to resolve this problem as well, but each focuses on singular aspects of the problem, such as lack of respect for women, Blacks or Jews, among others. Few, however, consider the issue from the positive and global viewpoint of how to promote diversity for the betterment of society.
The innovation in Marc’s idea is the manner in which he uses the media as a means of uniting diverse people. Through Respect Magazine, he works to bring institutional players, grassroots associations, companies, and youth from impoverished neighborhoods together around common interests and concerns.
Marc publishes 30,000 copies of Respect Magazine and estimates its readership at 180,000 people. To have wider exposure, he has partnered with the free newspaper Métro (with 900,000 copies in circulation), where a full-page piece by Respect is published monthly. Also, by helping schools establish their own newspapers, Marc hopes to give a voice to youth.
Marc’s multilevel approach to promote his message does not stop with print media and collaborative efforts. He is currently working to develop a TV show on diversity with content similar to that of Respect Magazine, and wants to create an internet portal to point young people towards areas of interest to them, such as employment and culture.
Before the fall of the Berlin Wall, Marc went to Berlin to learn German for two years. During this time, he joined the anti-racist movement created in the wake of violent attacks on foreigners. It was then that he began writing in the German press, and created the magazine DIPIPOL, which dealt with acts of violence against foreigners.
Many years after his return to France, Marc became more active in his efforts to use journalism to discuss crucial social issues. After launching Respect to much acclaim, Marc was appointed on the board of directors of the Agence Nationale pour la Cohésion Sociale et l’Egalité des Chances (ACSE). In 2007, he was appointed to the Commission du Fonds “images de la diversité” created after the 2005 riots. The Fund is managed by ACSE and the National Center for Cinematography with the goal of supporting filmmaking and audiovisual pieces dealing with diversity and equal opportunity in France; it currently supports over 500 projects.