Ashoka Fellow
Brazil
Fellow depuis 1996
ABIA
Ashoka commemorates and celebrates the life and work of this deceased Ashoka Fellow.
Cette description du travail de José Marmo da Silva a été rédigée lors de sa sélection comme Fellow Ashoka en 1996.
Introduction
Jose Marmo da Silva (Brazil 1996) is a dentist working in the public health system in Rio de Janeiro, and an "oga," or initiate of the African Brazilian religion of Candomble. Jose believes that Western style AIDS-prevention campaigns do not work in the Afro-Brazilian context. Therefore he is designing a customized campaign for AIDS prevention/education in the Afro-Brazilian community. Moreover, he is attempting to improve the self-esteem of Afro-Brazilians, who have been the victims of generations of discrimination. Jose uses symbols and imagery common to Candomble to convey his messages of safe sexual practices. In addition, he has recruited community leaders to help spread his message. He believes that his efforts will help to dramatically decrease the incidence of AIDS among Afro-Brazilians.
L'idée nouvelle
Le problème
La stratégie
La personne

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