Ashoka Fellow
Fellow depuis 2005
Cette description du travail de Jacira Melo a été rédigée lors de sa sélection comme Fellow Ashoka en 2005.
Mass communication plays a key role in cementing cultural beliefs about gender and behaviors that may encourage discrimination. Jacira Melo founded the Instituto Patrícia Galvão to join together media and women’s rights organizations so that they could collaborate on issues of gender discrimination, violence towards women and strategies to counteract the male-dominant culture of Brazil. To carry out the task she manages to integrate three groups that, while interconnected by similar objectives, are often in conflict: the media (communication and reporters), political and social agents (civil society and women’s rights citizen sector organization’s) and the public opinion.
L'idée nouvelle
Le problème
La stratégie
La personne

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