Nicolas Metro

Ashoka Fellow
France, Europe

IDÉE

Constatant un fort cloisonnement entre les acteurs de la lutte contre la déforestation, Nicolas Métro décide d’inverser la tendance mondiale en faisant de l’arbre et de la forêt une solution de développement local et global. Il casse les silos qui entravent une reforestation à la hauteur des besoins mondiaux et rassemble tous les acteurs (ONG, entreprises, milieux scientifiques…) pour des coopérations inédites démultipliant et mesurant les bénéfices sociaux, environnementaux et économiques via la communauté Forest&Life et son outil d’évaluation innovant SEE°.

 

IMPACT

Les nombreux projets déjà réalisés ont impactés positivement 400 000 personnes et démontrent un réel impact social et environnemental : filière gomme arabique au Tchad/Cameroun/Soudan, agroforesterie et filière Moringa au Togo et Amérique Latine, régénération des terres dégradées et valorisation durable de la forêt sèche au Pérou, etc. Le mouvement Forest&Life fédère déjà 10 000 membres et 4 millions d’arbres ont été replantés dans 12 pays sur les 5 continents. Label Ethic’Evolution et Prix d’Innovation Responsable décerné à l’outil d’évaluation innovant SEE°. Objectif : inverser définitivement la tendance de la déforestation et accélérer le déploiement à l’international des outils et des projets de terrain.

 

QUI EST-IL ?

Nicolas est diplômé de l’ESSEC, marié et père de 5 filles. Cadre dirigeant dans plusieurs multinationales il suit un parcours pour le développement du leadership éthique. Petit-fils de deux grands-pères forestiers, il lance Kinomé en 2005 puis Forest&Life en 2010. En 2014 il publie « Qu’est-ce qui te ferait danser de joie ? » aux éditions Eyrolles.

Related TopicsEntrepreneuriat Social

Citation

This profile was prepared when Nicolas Metro was elected to the Ashoka Fellowship in .
The New Idea
Nicolas’ human development approach begins with reforestation, but has a considerably broader global vision. He brings together a ‘community of communities’ consisting of companies, local citizen organizations (COs), youth, schools, researchers, and the general public. Valuing trees becomes one tool for this community to work toward a set of shared principles related to health, security, well-being, balance, inclusion, respect, access to knowledge, and the potential to be a citizen changemaker. Nicolas’ Forest & Life Global Charter, which each member is a signatory to, not only sets out a vision for reaching our human potential, but also provides practical guidance and standards around proper tree planting techniques, the use of organic methods, and impact measurement among the community.

Nicolas defines the community’s success by measuring its “impact” and not its “results.” Instead of using traditional indicators such as number of trees planted and number of community members participating in tree planting projects, Nicolas works hand-in-hand with members to identify indicators that uphold Forest & Life’s shared principles. For example, for the principle of “security” a local community might focus on measuring improved access to water so women do not need to travel as far each day to get water. To collect and analyze these impact measurements, Nicolas is designing sophisticated reporting software, which he sees as having useful application for the broader international development community.

Nicolas recognizes that to sustain the Forest & Life movement he must create a greater consciousness around trees as important development actors. He is catalyzing a new generation of tree-friendly citizens by relinking individuals to forests and changing behaviors and attitudes toward trees. Nicolas has a strong focus on youth and always incorporates them at the start of each Forest & Life project. For the public, Forest & Life’s online platform provides interactive learning tools where users can gift trees and access basic tree information, such as “What is a tree?”, “Why plant trees?” and “What can you do?” 100,000 trees have been financed by the public since the platforms launch in 2011.

Since the beginning of the movement, Nicolas’ projects have replanted a total of 2.2 million trees across ten countries in sub-Sahara Africa, Peru, Brazil, Ecuador, and France. Through its twelve projects to date, Kinomé has helped communities and companies value trees to become more economically and socially sustainable.
The Problem
The Strategy
The Person

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