Frédéric Bardeau

Ashoka Fellow
France, Europe
Fellow Since 2015

IDÉE

Frédéric Bardeau crée Simplon.co face à l’augmentation du chômage en France, la pleine croissance du marché de l’informatique et de l’internet qui peine à recruter de bons profils et des solutions de réinsertion souvent déconnectées du marché. Il crée un programme de formation au codage gratuit pour des jeunes défavorisés, chômeurs de longue durée, ou des seniors en reconversion et leur propose une pédagogie nouvelle en les équipant, au-delà du savoir informatique, de qualités d’acteurs de changement. A travers la réplication de son modèle en France, en Europe et en Afrique, la production de sites web et d’applications mobiles et l’organisation d’activités et d’évènements avec des entreprises, Frédéric permet une viabilité de son modèle économique. 

IMPACT

Aujourd’hui, 2 écoles sont ouvertes et 3 autres sont en cours d’ouverture. 150 personnes ont été formées, avec un taux d’insertion de 90% dès 3 mois après la sortie. 15 antennes ont vu le jour dès 2015, et 50 autres projets sont prévus pour 2016 en France et à l’étranger en élargissant le public visé (réfugiés, prisonniers, personnes en situation de handicap). Simplon.co bénéficie d’une reconnaissance nationale via des labellisations et a remporté le Grand Prix de l’Innovation de la Ville de Paris.

QUI EST-IL ?

Frédéric a étudié les sciences politiques dans une grande école, a été Saint-Cyrien et parachutiste dans l’armée. Passionné de cyberculture, de communication et d’empowerment, il est co-auteur de « Lire, Ecrire, Compter, Coder » publié en 2014 et de “Anonymous » en 2011.

Related TopicsChildren & Youth, Education / Apprentissage, CULTIVER L'EMPATHIE

Citation

This profile was prepared when Frédéric Bardeau was elected to the Ashoka Fellowship in 2015.
The New Idea
Predicated on a web sector that is exponentially growing (35,000 openings in 2014), but is failing to recruit, Frederic has launched a pioneering platform using digital technology for social inclusion. Targeting only low-qualified and long-term unemployed people, he has designed a “Swiss army knife” for education, with free and intensive 6-month trainings. Developing basic digital knowledge and cultivating the skills needed for the 21st century, Frederic offers these individuals the opportunity to enter a world of greater employment possibility and adapt to the rapid changes of the web market over the long run. Through his centers, he creates new conditions to transform excluded people – especially the young and women - into highly-demanded individuals in the labor market, such as web developers, digital referents or data managers in companies. His success relies on a dynamic pedagogy based on “learning by doing” and peer training that aims at developing skills to succeed over the long term. In France, a few top engineering schools that offer IT and web diplomas over three to five years on complex coding. Instead, Frederic focuses on simple coding, adapting his lessons to the rapid changes in the web sector. Second, he invests in the development of soft skills like curiosity, creativity and self-learning, as well as leadership and self-esteem. In addition, convinced that knowing code is an asset for a citizen, Frederic also raises the awareness of his trainees on empathy, social innovation and changemaking. Through the facilitation of kids’ coding workshops or the support to launch their own IT social enterprises, Frederic is encouraging the emergence of a generation of web changemakers. Frederic is cultivating a new idea that shifts the perception of job integration – from accessing a position in a company to being armed to create your own job opportunities - and is becoming a new reference in the field. After only a year and a half of activity, he is gaining high recognition from the government and spreading virally. To massively replicate and scale his impact, he carefully selects local ecosystems to ensure that they can welcome a SIMPLON center. He also smartly combines an open replication model, key public and private partnerships, and a hybrid model with a for-profit company that generates income by selling coding programs and “hackathons” to
companies. As a result, four training centers are already open, from disadvantaged urban suburbs of France and Romania, to abandoned rural areas; and 150 projects are under progress in Europe and Africa, with a high adaptability to local socio-economic contexts and specific inclusion issues around women, youth, prisoners and more.
The Problem
The Strategy
The Person

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