Christian has worked in the field of solutions-based journalism for nearly a decade, gaining experience and insight into the major barriers that prohibit journalists from investigating and writing about solutions. For example, one barrier he identified was the sentiment among journalists that they are not recognized or respected when they write about solutions. In response, Christian initiated an annual prize in 2004 for French journalists writing about solutions in order to showcase and legitimize their work. Through this initiative and other experiments, Christian experienced success and failure, and saw again and again the major obstacles keeping the mainstream press industry from systematically embedding a solutions-based approach. One feedback that Christian continously heard from editors-in-chief was that while they were interested in a solutions-based approach, they did not have the time, budget or network to focus on solutions, and that they were not convinced solutions would sell. This led Christian to his core strategy: galvanizing an international movement of editors-in-chief, representing mainstream newspapers around the world. For the first time, these press leaders are no longer alone and isolated; instead, they have a global community of like-minded peers that agree to work together around the common goal of integrating solutions-based content into mainstream press. Christian has identified various incentives for this community of editors-in-chief. One is increased readership for little transaction cost. Each participating newspaper in his network writes two to three high-quality solutions-based articles, generating a minimum of 80 articles that can then be shared exclusively among the network. This gives editors-in-chief instant access to pick from a pool of stories, thus maintaining their editorial independence and choosing topics that will best engage their reader base. The incentive also works at the individual level; journalists are motivated to write high-quality articles to increase the chance that their articles will be chosen by other newspapers, thus giving them international exposure. Christian grounds this content-sharing strategy in an annual Impact Journalism Day (IJD) where he invites editors-in-chief to come together to devote a section of their newspapers to a specific topic. In 2013, for the first IJD, 22 mainstream newspapers from around the world participated by dedicating a 12-page insert to the topic of social innovation. Using industry measurement standards, Christian estimates a reach of 50 million readers. Participating newspapers included Le Monde (France), Times of India (India), La Stampa (Italy), Folha de sao Paulo (Brazil), Press of Canada (Canada), among others. This year’s IJD is planned for June 2014 and is focused on the theme of the “top 100 social innovations”. Christian has leveraged the event to attract 18 new editors-in-chief to his network, making a total of 40 in the network. This year, he asks participating newspapers to do a pre-call for social innovations in order to engage readers directly in identifying a pipeline of stories. Also this year, each story will end with the main needs of the social innovator, giving readers a concrete call to action. Christian is planning to touch 100 million readers during the 2014 IJD. To strengthen and grow the network of editors-in-chief, Christian invites them to come together on an annual basis for a face-to-face gathering to debrief from IJD and discuss additional ideas for collaboration, such as the development of a weekly chronicle. His vision for this international federation is to co-develop an embedded strategy to solutions-based content sharing. Christian plans to eventually invite in televisions networks, based on the same content-sharing concept. Christian further lowers transaction costs associated with publishing solutions-based news by feeding journalists with a trust-worthy, legitimate archive of solutions. This overcomes the barrier of mainstream newspapers not having immediate access to solutions content nor the resources to invest in building up new content. Christian’s open source platform invites anyone to upload short videos illustrating solutions to social challenges. Journalists access the site, and for free, search a topic of interest (e.g. water, human rights, social business) and geography of interest. Christian focuses on video as a medium because it is quick to digest and share. The platform currently has 23 different topics or “channels” and 1,600 videos. Christian is developing an expert rating feature that will allow experts on certain topics to rate videos on content quality. Christian funds his solutions-based journalism strategies by engaging corporations. Through the solutions he sources through IJD and his online platform, Christian provides a portfolio of social innovation to companies. For example, knowing that Veolia, a French-based service and utility company, was looking for low-cost energy solutions in developing markets, Christian was able to introduce Veolia to a social innovator identified through IJD working on exactly this issue. Veolia and the innovator now work together in partnership to roll out the energy technology in Africa. In this way, Christian has identified an economic value to corporations in the solutions he sources, which in turn enables him to offer his activities to the media industry free of charge. Christian’s organization is also funded by advertising revenue brought in through IJD. He plans to formalize his relationship with advertising agencies by convincing them to develop a quota of at least one percent of advertising dedicated to solutions-based journalism. Through this strategy, he is also ensuring a renenue stream for the newspaper industry as it increasingly embeds a solutions-based approach to journalism.