Will Byrne

Ashoka Fellow
United States
Fellow Since 2011
This description of Will Byrne's work was prepared when Will Byrne was elected to the Ashoka Fellowship in 2011.
Introduction
Will Byrne has developed a model, which he calls civic consumption, that allows individuals and institutions to leverage their collective purchasing power to shift markets from the bottom up, creating a new, market-based path to create social and environmental benefits in their own communities.
The New Idea
The Problem
The Strategy
The Person

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