Kamal Mouzawak

Ashoka Fellow
Mouzawak, Lebanon
Fellow Since 2010
Souk El Tayeb

Citation

This profile was prepared when Kamal Mouzawak was elected to the Ashoka Fellowship in 2010.
The New Idea
Souk el-Tayeb in Arabic means the “Market of Good,” and for founder Kamal, even more than affordable organic produce, or locally grown poultry, “good” is at the heart of his initiative. In the midst of divisive political tensions still prevalent after the Lebanese civil war (1975 to 1990) and continuing conflict between Lebanon and Israel, Kamal began Souk el-Tayeb. Souk el-Tayeb is the first inexpensive organic food market in Beirut, but more importantly, it serves as a platform for the people of Lebanon to forge a unified Lebanese heritage and identity based on their shared cuisine. A place where regardless of the religion or ethnic heritage—Druze, Shiite, Sunni, Maronite, Greek Orthodox, Jew—the diverse peoples of Lebanon are united around a food experience.

Lebanon’s tumultuous history of diversity and conflict has resulted in low agricultural production, massive internal migration, inadequate agriculture policies, and ethnic divisions. For each of these problems, Kamal’s approach is part of a solution. Branching from Souk el-Tayeb, Kamal has begun a farmer visit and exchange program, a cultural tourism program, a producer restaurant, educational programming for youth, and inclusive national festivals to promote reconciliation in Lebanon. While Souk el-Tayeb is based in Beirut, due to Lebanon’s compact size, farmers from the Niha Mountains to costal Saida can join together at weekly farmer’s markets. Additional programs branching from the market, such as the farmer’s exchange program, also connect farmers from across Lebanon in their own homes, and transnationally with investor networks in London, Galway, Amsterdam, New York, and Latakia. Based on the marked success of Souk el-Tayeb in Beirut, and the impact of its related initiatives in other parts of Lebanon, Kamal is working to introduce producers’ restaurants in Dubai and farmers’ platforms in Saudi Arabia. Using cuisine traditions and customs as a unifying social and cultural catalyst while also empowering and generating income to small-scale farmers and local communities—through food, Kamal is scaling peace in the Middle East.
The Problem
The Strategy
The Person

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