My work: Creating a social network & community of listeners, producers & stations collaborating to reshape public radio.
This profile was prepared when Jake Shapiro was elected to the Ashoka Fellowship in 2010.
The New Idea
In principle, public radio and television addresses the collapse of traditional commercial strategies for bringing quality, diverse content to Americans: Free to its 30 million listeners, it is supported by public and private grants. In reality, however, public media has ghettoized itself, providing relatively narrow content to a relatively narrow audience. Jake is democratizing both content production and distribution, leveraging new technologies to create powerful sharing networks for producers, distributors, and consumers that catalyze new levels of engagement. His Public Radio Exchange (PRX), formed in 2003, has 110,000 registered users and is public media’s largest archive of on-demand programs for broadcast and digital use, housing tens of thousands of pieces. Grounded by a native knowledge of new media technologies and production, PRX is shaping public media’s transition and using the moment to create new platforms, habits, expectations, and offerings in the early 21st century.