Haron Wachira

Ashoka Fellow
Nairobi, NA, Kenya
Fellow Since 2010


This profile was prepared when Haron Wachira was elected to the Ashoka Fellowship in 2010.
The New Idea
Seeing the ineffectiveness of current approaches in improving the livelihood of farmers, Haron uses his business experience and entrepreneurial acumen to develop a full system approach that connects farmers to the private sector through specialized value chains. In his innovative win-win model, this approach has both parties invested in each other’s success in a mutually beneficial partnership that has the farmers earning more while boosting the capacity and revenue of their private sector partners.

Haron is organizing smallholder farmers in an effective production unit much the way an efficient and results-oriented business would. Organized into groups of 10 households, each group is armed with a vision, committed and hardworking members, skills, financial literacy, a product, accountability structures, performance standards, and a processing and marketing partner. Haron is also rejuvenating the underperforming industrial sector, increasing the incomes of farmers in the short-term and also setting them on the path of long-term wealth creation. By negotiating a partnership with processing companies that has the farmers owning a majority stake in the processing company, he is turning small-scale subsistence farmers into visionary agro business owners.

The value chains around which Haron is organizing smallholder farmers are built on locally available farm produce. Through an existing local company, this produce is processed and sold to a local and existing market. Haron’s approach can be tailored around virtually any kind of farm produce which, when processed, has an existing local market. This, of course, means that the model is inherently replicable and scalable and that the potential benefit for small-scale and subsistence farmers is huge.
The Problem
The Strategy
The Person

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