Anita Ahuja

Ashoka Fellow
Fellow Since 2007


This profile was prepared when Anita Ahuja was elected to the Ashoka Fellowship in 2007.
Anita Ahuja has turned discarded plastic bags into a valuable resource. She combines principles from enterprise and social service in a new venture that recycles plastic waste and provides employment for ragpickers, one of the most marginalised groups in urban India. Using a proprietary process, they transform discarded plastic bags into a variety of fashionable products that are sold in high-end retail outlets abroad.
The New Idea
The Problem
The Strategy
The Person

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