Alicia Cytrynblum

Ashoka Fellow
Fellow Since 2009


This profile was prepared when Alicia Cytrynblum was elected to the Ashoka Fellowship in 2009.
The New Idea
In Argentina, news stories about social issues tend to be poorly researched and relegated to the last section of the newspaper. For this reason, Alicia is committed to changing the way the media industry relates information on pressing social issues. Through her organization, Periodismo Social, she works to train journalists to adopt a human rights approach to news reporting. While teaching current and prospective journalists how to develop informative articles in a more comprehensive manner, Alicia also helps them produce pieces that emphasize connections to prominent political and economic news.

Alicia has also created a Network of Newspapers (Red de Diarios) in order to spread the impact of social journalism throughout Argentina. The Network is made up of 14 leading Argentine newspapers and focuses on bringing editorial depth and visibility to the coverage of critical social issues that typically have been either ignored or given superficial coverage by the nation’s mainstream press. Through this Network, Alicia introduces new methodological and ethical norms to the field of journalism.

Thus far, Alicia has trained more than 2,000 journalists from 14 of Argentina’s 23 provinces and the federal district. She has offered workshops in 32 universities and succeeded in introducing social journalism as a new discipline in three of those institutions. Furthermore, 50 percent of the Network of Newspapers’ coverage on social issues makes it to the first page, signaling an important shift in the field of news in Argentina.
The Problem
The Strategy
The Person

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