Alice Freitas

Ashoka Fellow
Rio de Janeiro, Rio de Janeiro, Brazil
Fellow Since 2008


This profile was prepared when Alice Freitas was elected to the Ashoka Fellowship in 2008.
Alice Freitas has created a direct sales catalog to help informal artisans overcome the challenges of large-scale distribution. By equipping a team of well-trained sales agents with an intimate understanding of the personal histories and social impact behind the products, Alice enables consumers to exercise informed decision-making, and provides a direct communication channel between producers and consumers.
The New Idea
The Problem
The Strategy
The Person

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