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    Rosana Grinberg has been developing an effective way to contact, inform, and empower excluded people in Recife, making them aware of their rights and explaining current government programs and services for consumer defense and promotion of civil rights.

    Marilena Lazzarini, who helped create Sao Paulo's first government consumer agency, is now working to build a model private consumer defense group. Success in South America's biggest business center, enormously important in itself, will also encourage others across the continent to follow.

    As scientist from the isolated coastal rainforest region of Colombia, Mabel stimulates sustainable economic development in biodiverse areas by connecting ancestral knowledge, science, and entrepreneurship to create a “bioeconomy.”

    In an era of vast flows of unfiltered information, when the general public often cannot distinguish between science, pseudoscience and anti-science, Theo creatively engages schools, scientists, journalists, and the general public to create a culture of science literacy.