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    Marilena Lazzarini, who helped create Sao Paulo's first government consumer agency, is now working to build a model private consumer defense group. Success in South America's biggest business center, enormously important in itself, will also encourage others across the continent to follow.

    Rosana Grinberg has been developing an effective way to contact, inform, and empower excluded people in Recife, making them aware of their rights and explaining current government programs and services for consumer defense and promotion of civil rights.